报告时间：2024年9月19日（星期四）9:00-10:30
报告地点：科教楼B座1008会议室
报 告 人：Chee-Wee Tan 教授
工作单位：香港理工大学
举办单位：经济学院
报告简介：
Although the diversity and velocity with which products can be developed and disseminated on digital platforms has fostered and reinforced a climate of open innovation, it has also given rise to an innovation diffusion paradox whereby resources are being squandered on innovations that may never catch consumers’ attention. Consequently, it is imperative for developers to bolster the discoverability of their products in order to survive in such highly competitive open innovation ecosystems. To this end, we draw on brand equity theory to advance a research model that not only introduces the novel concept of developer image together with its four constituent sub-dimensions of awareness, identity, quality, and vitality as antecedents of developer performance in open innovation ecosystems, but also posits product development process attributes (i.e., scope, pace, and regularity) as factors affecting the abovementioned brand equity dimensions. Our research model was validated in two stages. In the first stage, we extracted and analyzed archival date of 8,915 developers from one of the leading mobile application stores in China. Analytical results indicate that the three product development process attributes are associated with developer performance as measured via app downloads and conversion rate. Following which, a multilevel mediation analytical approach was conducted in the second stage based on survey data gathered from actual app users on their recalled developers. We discovered that developer image at the individual level fully mediates the impact of product development process attributes on developer performance.
报告人简介：
Chee-Wee Tan is a Professor at the Department of Management and Marketing in the Hong Kong Polytechnic University (PolyU). Before joining PolyU, Chee-Wee is a Professor w/ Special Responsibilities in Research Excellence at Copenhagen Business School (CBS). Chee-Wee received his PhD in Management Information Systems from the University of British Columbia. His research interests focus on design and innovation issues related to digital platforms. His work has been published in leading peer-reviewed journals such as MIS Quarterly (MISQ), Journal of Operations Management (JOM), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), and the Journal of the Association for Information Systems (JAIS), among others. Chee-Wee is holding or has held Honorary and Guest Professorship positions at Lingnan University (LNU), Monash University Malaysia (MUM), the University of New South Wales (UNSW), the University of Nottingham Ningbo China (UNNC), the University of Science and Technology of China (USTC), and the Weizenbaum Institute for the Networked Society. Apart from being a Senior Editor for MISQ, Chee-Wee has served or is currently serving on the editorial boards for ACM Distributed Ledger Technologies: Research and Practice (DLT), DSS, EJIS, Industrial Management & Data Systems (IMDS), IEEE Transactions on Engineering Management (IEEE-TEM), Information & Management (I&M), Information Systems Journal (ISJ), Internet Research (IntR), JAIS, Journal of Computer Information Systems (JCIS), Journal of Management Analytics (JMA), JMIS, and MISQ. Finally, Chee-Wee is the Vice President of Publications for the Association for Information Systems.